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Morris Lubricants set to make a big impact on Automechanika debut


Leading UK lubricants blender Morris Lubricants is seeking to make a big impact on its debut at Automechanika, which is coming to the UK for the first time from June 7-9.


The stage is set for the largest Automechanika launch event in history outside of Frankfurt and the Shrewsbury-based company can’t wait to play its part by showcasing its latest technology automotive lubricants including engine, gear and transmission oils.


With a UK manufacturing pedigree spanning more than 140 years, the company is eager to demonstrate its technical and operational competencies to both UK and international automotive industry maintenance and procurement professionals. 


Morris Lubricants will be situated on Stand 9L53 in Hall 9 where anyone wishing to learn more about the company will receive a warm welcome. Technical experts will be primed to answer questions about the latest OEM approvals, specifications and emerging lubricant technologies, while staff from the commercial and sales teams will be on hand to discuss everything from bulk delivery to storage options.


For customers needing help to find the correct lubricants for all major OEMs, Morris Lubricants will be promoting WHATOIL?, the company’s highly successful online lubricants selector.


In addition to exhibiting, the company is sponsoring the Keynote Theatre, which will feature more than 20 seminars during the three days delivered by leading industry experts. Speakers, including Adrian Hill. Morris Lubricants’ automotive product manager, will present the latest industry developments and showcase technical expertise in a variety of areas.


Adrian will present two seminars during Automechanika. The first, on Tuesday, June 7 from 3pm to 3.30pm in the Aftermarket Theatre, will discuss the role of lubricants in after-treatment devices and emerging AdBlue technology in PCVs. He will explain why modern lubricants are a critical fit to ensure that after-treatment devices work at optimum efficiency and what damage and expense an inappropriate lubricant can cause.


His second presentation, on Wednesday, from 11.20am to 11.50am in the Keynote Theatre, will cover the impact of emissions legislation on engine hardware and lubricant technology.


Adrian is well placed to present on the two topics as he and his team are responsible for developing advance technology lubricants to meet the needs of the constantly evolving automotive industry. For example, Morris Lubricants has recently developed two new low viscosity oils for new hi-tech Ford and Volvo engines to enhance fuel economy and reduce emissions.


The company has utilised cutting-edge base oil and additive technology to manufacture Multivis ECO FA 0W-30 specifically for Ford’s new generation Mondeo 2.0L Duratorq-TDCi (DW) diesel engines and Multivis V 0W-20 for Volvo’s latest Drive-E engines. Both products are commercially available from Morris Lubricants in a variety of pack sizes and bulk delivery options.


Morris Lubricants is continuing its programme of sponsoring major trade events following its successful sponsorship of the recent Maintenance Café at Plant & Asset Management Show.


“Automechannika is an exciting new event for us,” said Morris Lubricants’ managing director Andrew Goddard. “Whether you are an independent garage, a distributor or motor factor the event offers the opportunity to see the latest technology as well as the newest parts, components and garage equipment all in one place.


“It is also the perfect place to meet current and potential new suppliers and to learn about the latest innovations to future-proof your business.”


Morris Lubricants has been manufacturing lubricants in Shrewsbury since 1869. More than 146 years of development has seen the company grow to become one of Europe’s leading oil blenders and marketers, with a reputation for quality and service.


The company manufactures an extensive range of performance lubricants covering a wide variety of application areas. The oils are capable of coping with temperature extremes, from the searing heat of the Outback in Australia to the freezing Arctic Circle.


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